Home Buyers and Sellers Are Changing How They Choose Real Estate Agents

More than one-third of people selling their homes find their agents online. This is a big increase from just a few years ago. Home buyers are also doing lots of research online to find the right agent.

What's Changing in the Housing Market

The way people buy and sell homes is changing. Many buyers have bought homes before, so they know what to expect. They are looking for agents who can help them navigate the process quickly and efficiently.

These experienced buyers are not just looking for any agent. They want someone who is knowledgeable and can help them make the best decisions. They are doing their research and interviewing multiple agents before making a choice.

How Buyers Choose Agents

Most buyers will consider working with the same agent again if they had a good experience. However, this is not the only factor they consider. Many buyers will speak with several agents before making a decision. They often use online research to narrow down their options.

The Importance of Online Presence

Having a strong online presence is crucial for real estate agents. Many buyers and sellers will hire the first agent they speak with, and their online research often influences their decision. Agents who have a clear strategy and can communicate effectively are more likely to get hired.

What Buyers Want from Agents

Experienced buyers want agents who can help them with the paperwork and pricing strategy. They also want agents who are good negotiators and can help them structure their offers.

Communication Preferences

Buyers have different preferences when it comes to communication. Some prefer texting or messaging apps, while others like phone calls. Agents need to be flexible and adapt to their clients' communication styles.

The Future of Real Estate

As the housing market continues to evolve, agents will need to adapt to the changing needs of buyers and sellers. They will need to be knowledgeable, efficient, and able to communicate effectively. Agents who can provide a modern, digital-first experience will be well-positioned to succeed in the future.

Looking Ahead

In the coming years, we can expect to see even more changes in the way people buy and sell homes. Agents who are able to innovate and provide the services that buyers and sellers need will be the ones who thrive. As the market continues to shift, it will be exciting to see how agents respond and adapt to the new landscape.